Steps to Get the Perfect Pitch
It is good to note that pitching a business to a bunch of investors is not as easy as it look and an elevator pitch is always a good way to prepare for a pitch. Wordy presentations and lengthy explanations will not impress investors and will in most cases kill their interest in the business. A business needs to be presented in a way that in manner that is sweet, short and concise and every investor wants to be sure that the proposed business will not only attract but it will also retain clients but if the investor does not grasp the business in a short span of time then that means the customers will also not understand it that quickly.
The business person has to inspire confidence in investors with facts not fiction by relentlessly executing and never juts hypothesizing. Most investors seek low-risk businesses that have good managers that are a good guarantee and a company that has good cash flow, a solid record of accomplishment and real world experience has a higher chance of getting investors than a plain business plan with just massive forecasts.
The business proprietor has to excite investors with the big picture, but they must be reasonable and logical enough and avoid stupid projections because investors will not respect the business person if they present illogical financial graphs and projections. The business person has to show investors that they have a good grasp of the reality by having three kinds of financial projections which include: the best case, the worst case and the moderate case and each of these models has to be based on facts, present and performance data, industry and business competitor analyses and a good number of defendable assumptions.
The owner of the business has to love discount stores because these days most people do not limit their spending thus they will have to prove that they are financially responsible business managers who can squeeze everything out of a dollar. The business person has to give themselves some wiggle space in their operations and marketing budgets, but they need to avoid being extravagant and never ask for a huge salary or big-budget benefits.
The truth is that investors are cautious over investing in over-eager businesses that may be destined to take on more work than they can handle but before asking for a lot of money to fund too many ideas the business owner needs to show much they can create, manage and deliver immensely on one product. The entrepreneur needs to demonstrate that the firm can crawl before they can run or even walk.
Resource: Getting Creative With Services Advice