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Increasing Your Understanding Graphic and Web Design

Information technology really increased its revenue with graphic design and web design, which are just two of the many IT jobs in demand today, since E-commerce is continually expanding and innovating. Graphic design involves creation of medium visual communication solutions, either 2D or 3D, digitally or in paper. Graphic design output is reproduced in delivering its objective as many times as possible.

The examples of graphic design output are website user interfaces, logos, sketches for fashion, tattoos, or industrial design, animated characters, typefaces, print, advertisements, movie, flyers, newspaper, movie credits, and textile designs. These are just part of graphic design applied today.

Web design involves new, informative and accurate solutions in various web medium. Web design incorporates graphic design because the final output uses a visual medium. It is more than just visual, because web design stretches in incorporating every aspect of web experience. Web content is a crucial part of web designing because it is the content that can be keyed on major search engines, which is a huge part of user experience. Search engine rankings also base on the web content or the number of visitors a website has is a specific period of time. The disciplines involving web design with a touch of graphic design are copywriting, user interface design, logo design, on-site SEO, social media promotion, link-building, information architecture, design for accessibility, navigation design, HTML mark-up, flash animation, content imagery selection, optimization of conversion rate, and pay-per-click advertisements. These disciplines bring a big impact in user experience and in the success of a website. Web design and graphic design are partners and cannot be separated, so anyone who only offers graphic design is not considered a web designer.

But what makes a successful website? A website is considered successful if it is able to capture the interests of the right audience with the right numbers. The website must be optimized so people can access and search it as needed, whether it can be found it via organic or non-paid search, advertising, PR or social media. The ease of usage is also a good quality of a successful website, with good navigation interface, helpful quick links and easy to see identifiers. The website must be easy to read and understand, regardless of disability or impairment, and it should be accessible even if the user has a slow internet connection. It should work in a wide-range of devices such as laptop, desktop, tablet or smart phone. Lastly, the parameter of a successful website is its sales from leads and visitors. If you are planning to market your business online, better get the expertise of a professional web designer. We can help you create your own successful website.

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