Your brand as a franchise is defined by a franchisor, even though you determine the marketing decisions. One of the great things concerning investing in this kind of a business is that you will have bought into a brand that exists and has been marketed successfully. But, the level of franchise marketing support you get differs from one franchise to the next.
Because of this, you need to know that the ultimate success of your brand will depend on consumer awareness. Marketing your business will help you attain your goals just as long as you focus on the tried and tested marketing advice for franchisees. Here are some tips to get you started.
Follow the rules/guidelines
Marketing is fundamentally risky. Knowing the techniques that will work is usually a mystery to many. However, as a franchisee, you are in a very different position since the company already has …