Getting Leads in the Old Platform Compared with How Leads are Acquired and Used Now
Forward thinking companies have gone over the bickering between “sales” and “marketing.” What happens in this case is the people from marketing are insisting that sales are not using the leads that they are giving them and thus is wasting all their effort, and sales, on the other hand, accuses marketing of giving too many leads that do not hold a real buyer because of their wide area of coverage. The progress of the company is hampered as a result of this. And the worst thing that can happen is the effects that it bring which is a situation which is unresolved where real leads will sometimes get lost.
Bridging this breach between “sale’s leads” and “marketing leads”- recognized as the most important contribution that will mitigated this departure is one thing. Bridging this gap can be difficult for the old platform where the company is supreme because of the scarcity of products and services available to consumers but with today’s paradigm shift, the customer is already the master, because of the numerous choices available to him to answer his particular needs. And so, the marketing personnel is constantly seeking new sources of leads, and crafting messages to strike on peoples interest in the company’s particular products or services from as many quarters as possible, while sales on the other hand, who has been trained to advertise infinite features that the company’s product brings, relentlessly manufactures ways to enforce what the marketing department has initiated. However these are two different strategies and for marketing, it is more an experimental frame of mind, while for sales, it is constantly hunting for more features to close the sale. They cannot coordinate these two functions.
Today the marketing team use a platform that appeals to potential customers where they create an indirect benefit so that they can draw only those who are potential buyers of your company’s particular product or service, and this is how they acquire leads that come from various sources or activities. The lead management team then gets these marketing leads, characterizes them, and subjects them to multiple sales stages so that they can arrive at a point where the potential customer becomes a real customer. It is in this context that sales and marketing are working in accord. You can get your sales and marketing teams work in one accord if you use a leading-edge customer relation management solution.
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